Every year, Coca-Cola sponsors a competition for students to make a 50 second film about the movies or the movie going experience. They are not looking for Coke commercials. They are looking for creative, entertaining, interesting short films. In fact, films which are too much like a commercial do not tend to do as well in the selection process.
The contest begins for the current academic year. Students from several film schools around the country submit scripts, storyboards, a preliminary budget and a brief production plan. Only one submission per student per year is permitted. Team entries are acceptable.
Coca-cola convenes a panel of industry professionals to review the materials. Ten students are chosen as finalists. The finalists each receive a $5,000 production grant from Coca-Cola to make their films. The schools of the finalists provide an equipment package to the finalists registered in their programs.
The ten films are then sent to Coca-Cola, reviewed by a blue-ribbon panel of industry judges, and a winner is chosen.
The winner is announced, and receives $10,000 and the guarantee that his or her film will be shown in movie theaters around the country (over 19,000 of them) during the pre-feature programming for several weeks that year. Coca-Cola often also screens projects from the non-winning finalists in theaters, time permitting. The winner is flown to Atlanta, Georgia to record the introduction to his/her film.
The winner is flown to ShoWest in Las Vegas for an award presentation ceremony.
Departmental Rules and FAQ
In addition to the official rules laid out by Coca-Cola, the Department of Film and Television requires that all participants from NYU adhere to the following criteria:
- You must be matriculated in the Department of Film & Television, Graduate or Undergraduate divisions. This contest is for current UGFTV and Grad Film students only.
- You must currently be enrolled in at least 3 points (UG) or maintaining matriculation (G) in order to be covered by the departmental insurance. Without this insurance coverage, you will not be permitted to use departmental equipment should you be chosen as a finalist.
- Students graduating in January, of the contest year (academic year, i.e. January 2003 for the 2002-2003 contest year), are eligible to apply to the competition, provided they fulfill the other necessary criteria.
- Please note that the department will not be reviewing submission packets for completeness. This remains your responsibility. The application requires a notary publicís signature. DO NOT wait until the last minute to have this done!
- Absolutely no submissions received after the due date will be accepted.
- Under the Instructions for Submitting Screenplay Entries requirements on page 5 of the official rules:
Proof that you and, if a Team Entry, all of the other team members are enrolled as student(s) in the film programs of one of the participating institutions. A letter from your school dean is sufficient proof.
The department will be sending Coca-Cola one letter confirming enrollment of all the applicants. You do not need to include proof of enrollment with your application packet.
If you would like more information or an application (available in October), please contact Dara Feivelson.