H56.1021 Lecture 3 Credits
Course Level: Intermediate
(formerly titled Advertising, Audiences, and Marketing)
An intensive practical course examining in detail the concepts and functions of advertisers, advertising agencies, sales, mass and specialized audiences (demographics and psychographics), ratings, time-buying and station representation firms, relevant industry associations, and marketing. The focus is on how these individually and collectively interrelate with the diverse economic and personnel aspects of television and radio stations and networks, production companies, and CATV systems. Course looks at varied career goals and opportunity.
